Building brands and reputations from the inside out.

Summer being a time of reflection, I’ve been thinking about what I’ve learned over the years about what it takes to be not just a great...

These days, we’re all tempted to put aside the business and self help books and pick up light, fluffy, delicious summer fiction. You...

A TV ad for Cheerios released a couple of weeks ago shows a multiracial family talking about the heart healthy aspects of the fabulously...

Telling stories is by now a well known and accepted strategy for communicators.  We advocate story telling to create corporate identity,...

This is a time of big mental adjustment for communication professionals. We’re used to controlling the message, writing the news releases...

I was attracted to the book title because my dear executive coach, Sukari Pinnock,  said over and over that I should “lean in” to the...

During times of change, leaders often feel compelled to get the word – any word – out to employees, sometimes before they know what to...

Journalists are loath to dissect studies from prestigious medical journals.A Chicago Tribune article a few days ago asserted that news...

Luminaries of the communication world gathered in New York last week to honor the best among us at the PRWeek Annual Awards dinner....

1. Have a diverse leadership team.  Gandhi’s oft-quoted “Be the change you seek in the world” means that, to have a diverse workforce,...

“Just as diversification in a company’s business units and brands allows it to balance market uncertainties, so too does diversification...

Hiring and engaging a diverse workforce is on everyone’s mind these days, including those of us in the communication profession.  Some...

When someone dies, your mind immediately goes to all the touchpoints you’ve had in common. I suppose it’s the psyche’s way of evaluating...

Careers are really made now online, and you’re going to see it more and more in the future,” said Dan Schawbel, a personal branding...

In the spirit of social media, you want to encourage and empower employees to share, interact, voice their opinions, tout their...

So now you have your brand ambassadors nicely organized and trained. Let’s remember that they have their “day jobs,”  and might need a...

Now that you’ve thought about who to tap as your “social media ambassadors,” let’s get them organized. I recommend two levels, if you...

My friends at The Council of PR Firms and PRWeek presented the winners of the second annual Diversity Distinction in PR Awards at Inside...

Just when we thought we had reputation management figured out, here comes a new twist. We’ve spent years crafting and approving talking...

With organizations practicing participative management, decision by committee, collaborative strategic planning, employee-driven change,...