Cheerios brings diversity to the breakfast table
A TV ad for Cheerios released a couple of weeks ago shows a multiracial family talking about the heart healthy aspects of the fabulously...
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Jaya Koilpillai Bohlmann
- May 20, 2013
- 1 min
Story telling begins at home
Telling stories is by now a well known and accepted strategy for communicators. We advocate story telling to create corporate identity,...
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Jaya Koilpillai Bohlmann
- May 15, 2013
- 1 min
Social media means a new mindset for PR
This is a time of big mental adjustment for communication professionals. We’re used to controlling the message, writing the news releases...
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Jaya Koilpillai Bohlmann
- May 3, 2013
- 2 min
To lead organizations and to lead your life, everyone needs to lean in
I was attracted to the book title because my dear executive coach, Sukari Pinnock, said over and over that I should “lean in” to the...
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Jaya Koilpillai Bohlmann
- May 1, 2013
- 2 min
To inspire employees during change, communicate on a human level
During times of change, leaders often feel compelled to get the word – any word – out to employees, sometimes before they know what to...
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Jaya Koilpillai Bohlmann
- Apr 1, 2013
- 1 min
Drama vs. headlines: how can we make science news accurate and readable?
Journalists are loath to dissect studies from prestigious medical journals.A Chicago Tribune article a few days ago asserted that news...
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Jaya Koilpillai Bohlmann
- Mar 15, 2013
- 1 min
Congratulations, PRWeek Annual Award Winners
Luminaries of the communication world gathered in New York last week to honor the best among us at the PRWeek Annual Awards dinner....
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Jaya Koilpillai Bohlmann
- Mar 10, 2013
- 4 min
It’s not what she said, it’s how she said it: more about Marissa Mayer
Yahoo! CEO Marissa Mayer’s now-famous internal memo announcing the end of telecommuting for her workforce continues to stir outrage,...
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Jaya Koilpillai Bohlmann
- Feb 28, 2013
- 3 min
Eight Tips for Diversity Excellence in the Workplace
1. Have a diverse leadership team. Gandhi’s oft-quoted “Be the change you seek in the world” means that, to have a diverse workforce,...
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Jaya Koilpillai Bohlmann
- Feb 27, 2013
- 1 min
Boardroom Diversity – more work to do
“Just as diversification in a company’s business units and brands allows it to balance market uncertainties, so too does diversification...
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Jaya Koilpillai Bohlmann
- Feb 20, 2013
- 2 min
Diversity in hiring – it’s more than you think
Hiring and engaging a diverse workforce is on everyone’s mind these days, including those of us in the communication profession. Some...
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Jaya Koilpillai Bohlmann
- Feb 13, 2013
- 2 min
The Greatest Kind of Love
When someone dies, your mind immediately goes to all the touchpoints you’ve had in common. I suppose it’s the psyche’s way of evaluating...
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Jaya Koilpillai Bohlmann
- Feb 10, 2013
- 2 min
Life is a bowl of cherries… and pits (and that’s okay!)
I am a well-known optimist. I am adept at finding the silver lining in the grayest of clouds, skilled at making lemonade when handed...
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Jaya Koilpillai Bohlmann
- Jan 24, 2013
- 2 min
What do you bring to the table? Make sure everyone knows!
Careers are really made now online, and you’re going to see it more and more in the future,” said Dan Schawbel, a personal branding...
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Jaya Koilpillai Bohlmann
- Nov 30, 2012
- 2 min
A Matter of Policy: Protecting Employees and Your Brand on Social Media
In the spirit of social media, you want to encourage and empower employees to share, interact, voice their opinions, tout their...
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Jaya Koilpillai Bohlmann
- Nov 23, 2012
- 2 min
Rewarding and Motivating Your Brand Ambassadors
So now you have your brand ambassadors nicely organized and trained. Let’s remember that they have their “day jobs,” and might need a...
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Jaya Koilpillai Bohlmann
- Nov 9, 2012
- 1 min
Ambassadors – Two Tracks
Now that you’ve thought about who to tap as your “social media ambassadors,” let’s get them organized. I recommend two levels, if you...
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Jaya Koilpillai Bohlmann
- Nov 2, 2012
- 2 min
Diversity Awards Announced by Council of PR Firms and PRWeek
My friends at The Council of PR Firms and PRWeek presented the winners of the second annual Diversity Distinction in PR Awards at Inside...
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Jaya Koilpillai Bohlmann
- Oct 26, 2012
- 2 min
Empower, don’t control: employee use of social media
Just when we thought we had reputation management figured out, here comes a new twist. We’ve spent years crafting and approving talking...
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Jaya Koilpillai Bohlmann
- Oct 5, 2012
- 1 min
Who’s the boss? The role of the leader in groups
With organizations practicing participative management, decision by committee, collaborative strategic planning, employee-driven change,...
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