Drama vs. headlines: how can we make science news accurate and readable?

Journalists are loath to dissect studies from prestigious medical journals.A Chicago Tribune article a few days ago asserted that news reporting of research findings and other science topics is usually condensed by reporters to the point of over-simplification that leads readers to misinterpret the actual research findings and what they mean. All of us in PR who have struggled to write the audience-friendly healthcare press release headline or Twitter post understand all too well. The general audience appetite for technical information – content with many figures and hard data – does not warrant in-depth analysis. However, Tribune reporter Cory Franklin gives some practical and effective guidelines for science reporting that can ease our dilemma when churning our content for our health, medical, biotech, science, and pharma clients. Check out the link here for the article. Look forward to your comments!