Mike Wallace: the PR pro’s nemesis and teacher
Crisis communicators honed their skills and established their reputations by how well they could handle a Mike Wallace type of media ambush. The iconic newsman, who died on April 7 at the age of 93, helped to give his CBS show 60 Minutes leadership status among investigative news programming. He also gave public relations professionals a reason to create and practice crisis communication plans, media train executives, perfect the interview arts of deflection, not saying too much, staying calm and on message, and develop nerves of steel.
Journalism has changed in so many ways on so many levels during Mr. Wallace’s lifetime and career, and change is good. As long as news professionals (whether broadcast, print, bloggers or anything else) aspire to and maintain the stringent standards of great reporting, ethics and service demonstrated by Mr. Wallace and his peers.
The world keeps changing…