Being creatively brave

Many of us are doing our 2015 strategic planning, and I found this AdAge December article relevant and wanted to pass it along (link is below).  It is an 8-step plan to bring more value to the organizations we serve,  and includes ideas like “get noticed by the right people” and “put business results at the center” as well as “ask tough questions” and “disrupt your processes.”  I love the final tip –  “recognize that your product is creative bravery,”   asking us to provide magic to organizations by being brave enough to bring ideas that challenge convention and the status quo.  While I’m not quite sure I agree we are still in a slow growth economy, I was inspired.  So what do you think?   Are you ready to be creatively brave?  Look forward to your thoughts!

http://adage.com/article/agency-viewpoint/agencies-clients-a-slow-growth-economy/296076/